One of the things that almost every social media expert faces when they try to advertise their services is that businesses do not understand why social media is important for their overall marketing strategy. Because everybody now has Twitter and Facebook, everybody also seems to think that they know exactly what it is and how to use it. However, there is a huge difference between using social networking for social elements and using it for marketing.
How a Social Media Expert Uses Social Media
LinkedIn, Google Plus, Twitter, Facebook, Instagram, Snapchat, and so on have all met social media and integral part of our lives. Anyone who can go online is also able to use these platforms. Young people love them for hanging out but they are equally possible with the elderly population and anyone who simply has nothing better to do. Essentially, anyone and everyone is on social media. It is no surprise, therefore, that it is also a potential goldmine for marketers.
However, there is a lot more to social media than people talking about anything period it is also about more than simply communicating for a while. This is why no company will see an increase in their customer database simply by having a Linkedin company profile or a Facebook fan page. Businesses try to do almost anything they can’t themselves and this is something to be admired. However, the problem is that they make assumptions about things like social media that are not helpful. Social media has the potential to be incredibly powerful if certain assumptions are correct it. And this is something that only experts can truly do.
There are a number of common misconceptions in the world of business that make it difficult for a social media expert to explain why there services are actually needed. Those misconceptions include:
- That anyone can learn Facebook and other social media platforms on their own. The reality is that using these platforms requires a consistent approach and that making mistakes could cost a business dearly, particularly in terms of their online reputation.
- That social media is a fad. Social media is here to stay and can no longer be described as a fad. With around the quarter of the global population now using social media, it is clear that it is not just a passing phase but rather something that is now ingrained in our society and ways of life.
- That businesses don’t need social media expertise because they are already doing great without it. This is a resistance to change that many businesses suffer from and the reality is that companies that are unwilling to change become stagnant and end up losing business.
Is social media expert will be able to address all of the above and showcase just how much a business can improve by not just embracing social media but taking it as seriously as they do all their other marketing and advertising tools and strategies. You would not think that you would be able to design a television commercial without professional help, so why presume that you can manage a social media marketing campaign without professional help?