Sharing a Market With Your Competitors

Sharing a Market With Your Competitors

There are two major challenges when you’re trying to run a business: you need to find a way to appeal to customers enough to generate the revenue you need to survive and prosper, and you need to carve out space in the marketplace alongside your existing competitors....
Surprising Facts About Reputation Management

Surprising Facts About Reputation Management

When we talk about “reputation management” we aren’t referring to fixing your reputation after making a fool of yourself at last night’s party. The phrase refers to the management of a company’s reputation, rather than an individual’s. Hiring a reputation management...